We provide a rich resource of information to educate the potential applicant, then send them down 1 of 2 “career paths” to find jobs relevant to their needs and experience. They are then encouraged to apply for the role they best serve.
We used video and other media to convey corporate culture and values, focusing on the mobile experience so these assets can be shown on any screen during hiring conferences and out in the field recruiting.
Since launching the site, we were able to gain exceptional growth, qualifying their leads with content and ultimately pushing the recruit down their appropriate path to becoming the next Frazier & Deeteran.