Georgia Health News

Founded in July 2010 as a Georgia nonprofit, Georgia Health News is an independent news organization devoted to covering health care in the state.

We created a new brand identity to convey fresh perspective and health focus. The new logo is modern and traditional following in the footsteps of great journalistic publications.

We were challenged with this project. With thousands of articles and an avid readership, we needed to make sure not to lose a single piece and still appeal to their current readers and sponsors. We did it.

We focused on adding new readers by offering them a better mobile experience and a more modern visual. We were able to increase their readership by 55%, thus increasing their sponsorship revenue for 2017 by 68%!

While Georgia Health brought us a new set of challenges, Andy Miller was great to work with and ultimately we have provided their readers with a better platform and brand for their publication. We can’t wait to see what happens for them this year.